Tata Play Fiber on Customer Experience Transformation

Hear from Prithwish Mukherjee, Senior VP of Marketing at Tata Play Fiber, as he shares his perspective on customer experience and digital engagement.

In this client testimonial, Prithwish discusses Tata Play Fiber’s approach to creating customer-centric digital experiences and the role of UI/UX, DevOps, and mobile app development in supporting its digital initiatives and growth.

Watch the full testimonial to hear Prithwish’s perspective on the collaboration with TO THE NEW.

About the Speaker

Prithwish Mukherjee

Prithwish Mukherjee is the Senior Vice President and Head of Marketing at Tata Play Fiber, where he leads marketing, brand, and digital initiatives for the broadband business. He brings over two decades of experience across marketing, sales, product management, growth, and customer experience. Previously, he held leadership roles at Vodafone Idea across growth, mobile internet, new product development, devices, e-commerce, and fintech partnerships. 

Prithwish Mukherjee

Senior VP of Marketing at Tata Play Fiber