At TO THE NEW, GenAI isn’t just something we use - it’s how we think, build, and deliver. We’re weaving it into every part of our operations to accelerate delivery, spark creativity, and drive measurable business impact for our clients.

In this episode, Sushil Jethaliya, Senior Vice President and Business Head, ANZ & EMEA, explores how GenAI is powering innovation across our teams. You’ll hear how we integrate AI into engineering workflows for faster code generation and automated testing, how our marketing teams use AI to create richer, more personalized campaigns, and how AI-enhanced cloud services make operations smarter and more cost-efficient.

We’ll also share real-world client stories where GenAI has helped deliver transformative outcomes. Plus, we’ll give you an inside look at our AI Centers of Excellence, training initiatives, and governance practices that ensure ethical and effective adoption at scale.

Whether you’re a tech leader, marketer, or curious innovator, this conversation will show you why Generative AI isn’t the future, it’s what we’re doing right now to shape it.